Who uses Instagram the most
Instagram1 billion users log into Instagram at least once a month.
31% of female Internet users have an Instagram account compared to 24% of men.
84% of Instagram users are under 49!
53% of Instagram users follow brands there
While still used by some millennials, Facebook is the social network young people have taken down the most in 2019 of all ages.
practices of young people on social networks, Instagram is the most used, with 81% of use among young people aged 16 to 25 (+8 points compared to last year). After going neck and neck with the ghost app last year, Instagram is now ahead of Snapchat (74%, +1 point), while Facebook's popularity has plummeted with millennials (61%, -6 points ).
Among the 16-18 age group, Instagram exceeds Snapchat by only 4 points, while Facebook comes far behind (36%). The use of the social network co-founded by Mark Zuckerberg is a little more massive among 19-21 year olds (66%) and 22-25 year olds, for whom it resumes its former status as leader, with 77% of use , ahead of Instagram (70%) and Snapchat (56%).
All ages combined, 33% use Twitter, 23% Linkedin and 17% Pinterest. Despite record downloads in 2019, TikTok is only used by 10% of 16-25 year olds, according to the study, with a peak of 15% for 16-18 year olds.
Why young people continue to use social media
Following the news (78%), talking with their friends (72%), relaxing (61%) or hearing from their contacts (52%) are the main reasons why young people use social media in 2019. If 44% of them still use them very addictively, 2 out of 10 young people say they could do without.
Feelings associated with social media: from fun to cyberstalking
More than 70% of young people find fun using social media, 30% of them feel joy and motivation, while 20% of 16-25 year olds experience happiness and calm. They are less likely to associate them with negative feelings: loss of self-confidence (17%), sadness (16%), hatred (13%) or even hopelessness and anxiety (10%). According to the study, 12% of respondents say they have experienced cyberstalking on social media in the past.
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