Is Instagram still popular 2020
Hootsuite research shows that 63% of Instagram users log on daily. 42% even visit their feed several times a day! Instagram is also establishing itself as a premier entertainment platform, where young adults spend most of their time, according to a Reuters report.
It must be said that the platform belonging to Facebook does not skimp on new features to retain its followers and attract new users. In 2020, Instagram will continue to grow and innovate. As a business, you need to prepare for tomorrow's trends now.
Make way for elements to integrate into your Instagram marketing in 2020!
1. Stories, stories, stories!
Stories are popular on Instagram: 500 million users share them every day. A third of the most viewed stories come from brands and one in five results in a private message from followers. To optimize your Instagram marketing and increase your community's engagement in 2020, this is the format to go for.Already this year, more than 50% of professional accounts have used it. This announces the color of the weeks to come!
Looking for ideas for your Instagram stories? Here is a non-exhaustive list:
Take a behind-the-scenes tour of your company or workshop
Organize a question-answer session with your followers
Unveil a new product or service
Share user-generated content on Instagram
Create a mini-training or tutorial in several steps
Introduce your employees and / or partners
Unveil a set or collection of products that can be used together
Broadcast lives of internal or external events, related to your activity
Teaser your future products or services
2. Stories… of course, but in music!
If Instagram Stories are popular, those with sound are even more so. According to Facebook, 80% of stories with voiceover or music have better conversion results.In 2017, 60% of the stories consulted had the sound activated. According to a Mobiteam study, this figure should reach 75-80% in 2020. It's time to abuse Instagram's music sticker, but also to create videos with a powerful sound, which plunges followers into your universe .
Of course, also think of those who have their smartphone muted: don't forget the subtitles, if necessary, and bet on attractive images. Music is just a "plus" in your story.
3. Augmented Reality finds its place in your Instagram marketing
With the Spark AR platform, you can create branded filters and effects. Good news for developing the interaction with your followers and strengthening their engagement in 2020.Collaborate with influencers, creators of Augmented Reality filters and reach a wider audience, lovers of new technologies. You can take advantage of the highlights of the year (Christmas or Halloween) to create a filter that will be shared by your community.
However, as with any axis of your Instagram marketing, think useful and convert! Your filter should add value to subscribers. For example, this one can help them choose an item of clothing, lipstick, haircut or sunglasses, as Rayban offers:
The RAyban can also make it possible to place an object in the daily life of your followers: a car in front of the house, a sofa in the living room, a decorative accessory in the bedroom ... The objective is to further immerse your prospects in your world.
4. “Micro-influencers” will take power
Faced with the bad practice of buying likes and followers, micro and nano influencers will have a greater role to play in your Instagram marketing in 2020. These users who have a community of between 5,000 and 50,000 subscribers have a more authentic and truly committed word.
The engagement rate for an account with 2,000 followers is 151% higher than an account with over 1 million followers. In addition, they cost less. For a publication sponsored by a nano-influencer, it will take less than € 100 against € 1,400 for mega influencers
5. Instagram is becoming a strong market place
Previously, to shop the products discovered on Instagram, your customers would have to be directed to your website. This will no longer be the case in 2020. With the Shopping tool developed by the platform, purchases will be made directly on the social network. The goal? Provide a better user experience for Instagrammers, while boosting brand conversions.Instagram has teamed up with Shopify, BigCommerce, ChannelAdvisor and CommerceHub to manage your entire sales funnel: from attracting leads to managing payments, everything is handled by the social network.
Currently available in the United States, the Shopping tool should soon land in France. Be prepared, sharpen your catalog and plan a marketing strategy accordingly!
This novelty is proving to be a great opportunity for brands to convert their visitors into followers and then into loyal customers.
6. More popularity for the Explore tab
The Explore tab allows Instagram users to discover new content, as well as new accounts. 60% of users use Explorer to find inspiration for decoration, travel, beauty, food ...Knowing that more than 50% of Instagrammers use this tab every month, it is necessary to integrate additional good practices into your Instagram marketing.
So how can you appear in the Explore tab more easily?
Create quality content.
Use trendy filters.
Post regularly during peak hours.
Push into action: The more engagement your posts receive, the more likely they are to appear in Explorer.
Tag popular accounts.
Use hashtags searched by your target.
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