What age group uses Instagram
Audience: how old are the users of the main social networks?Often considered as the preserve of adolescents and young adults, the world of social networks (generally NICTs) in reality knows no generational border. From Grandma Jeannine to pimply nephew and uncle quinqua, everyone is registered on at least one social platform. Facebook, Twitter, Instagram, Snapchat or even LinkedIn for the main ones. But how old are the users of these networks? Because knowing them well will allow you to communicate effectively with your target audience and refine your social media strategy.
Facebook: the platform for 25-34 year olds
Launched in 2006 by Mark Zuckerberg, Facebook is arguably the most popular social network on the planet with more than 2 billion monthly active users.
In January 2019, 32% of active users were between the ages of 25 and 34. By detailing a little about all the users of the social network:
Men between 25 and 34 years old represent 19% of the total
and 13% for women.
This is the first age group ahead of 18-24 years, represented at 27%. On the third step of the podium we find people between 35 and 44 years old with 16% of the total users.
Instagram: a large audience
“Little cousin” of Facebook and Twitter, Instagram has experienced strong growth since its launch in 2010, which has led to it being bought by the former and overtaking the latter.
1 billion monthly active users and half daily users at the end of 2018 for what started as a "simple" photo-sharing network.
From the point of view of the distribution of its users by age group, Instagram is seen as a compromise between Facebook and Twitter. People between the ages of 25 and 34 stand shoulder to shoulder with their younger siblings aged between 18 and 24. Respectively 32 and 31% of users in April 2019.
Note that the sexes are distributed almost equally in both cases (men between 25 and 34 years old represent 16% of the total audience, ditto for women. 15% among 18-24).
This is followed by the 35-44 year-olds, represented at 16% but with a higher presence of female registrants (8.9%)
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