Why Is Instagram So Popular

Why Is Instagram So Popular

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Since its acquisition by Facebook in 2012, the Instagram mobile app has grown in popularity, to the point where some now consider it as vital, if not more, than Facebook. For tourism brands, this is also the case, Instagram allowing to share travel experiences by image, photo or video, and users do not deprive themselves of it: at the restaurant, in their bedroom. hotel, on board the plane, with friends on the top floor of a terrace overlooking the city, etc.

The power of the image

I told you about it two weeks ago in my column How interesting in Pinterest: our attention span is not the same as before. It would even be less than that of a goldfish! In this context, it is not surprising to learn that:

Images are understood 60,000 times faster than text by the average brain
90% of the information transmitted to the brain is visual
Photos are shared 40% more than texts (especially on Facebook)
People remember 80% of what they see, 20% of what they read, and 10% of what they hear!

Instagram, with its 200 million active users, is therefore the tool of choice for making brands talk visually on social media. Here are 4 reasons behind this popularity:

It's a mobile application: We know that there are currently more mobile devices on the planet than toothbrushes, with more than 7 billion smartphones in circulation. Instagram, just like Whatsapp, WeChat, Line or Snapchat, comes together in the present, with the traveling mobile user who seeks to share his highlights.

Easy to use: There are tons of photography and video apps out there, but Instagram is simple and easy to use. We can also send a message to specific friends, or to all our subscribers, keep our profile private, etc.

Seamless integration with social media: Once the photo has been taken and the hashtags that we deem relevant have been integrated, we can either share with our friends on Instagram ... or via Facebook, Twitter, Flickr, Tumblr or Foursquare.

Media purity: Unlike Facebook where advertising is omnipresent, or even Twitter where we see more and more promoted tweets or promoted accounts, the Instagram platform remains fairly pure. For now at least because yes, advertising is coming - in fact, there are already American brand accounts that have access to the promoted posts.

Several brands are using Instagram in innovative ways, especially at the destination level. I invite you to (re) read the Instagram post, a new weapon of mass seduction in tourism or 5 reasons to bet on Instagram.

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hicham elaziz love games . apps and entertainment