Why does Instagram say from Facebook?
Why Facebook bought Instagram for $ 1 billion?
Facebook, the leader in social networks, bought the Instagram app in 2012 for a whopping $ 1 billion when the company only had 15 employees and generated very little income.Marck Zuckerberg made the decision to buy the Instagram firm only 2 years after its launch.
So why did the famous Facebook creator bet on Instagram? And after a few years, did he bet on the right horse with this strategic choice?
Social media is an integral part of many people's daily lives today, with nearly 3.4 billion of us using social media. Facebook is still the one generating the most active users (2.234 billion), ahead of YouTube, Whatsapp, Mensenger AND Instagram (1 billion in 2019). The three big networks of Facebook (itself, Whatsapp, Instagram) are therefore in the leading group of favorite networks, which leaves us to think that this takeover has been beneficial for big business ...
Let us look at us and understand this redemption together, let's go!
But then, what are the reasons for this takeover?
The history, the functions of the two social networks
Facebook, from “photo album”:The social network was created at Harvard, originally, only students from this university could register and therefore share their photos. Subsequently, Facebook opened up to other universities and finally to the whole world in 2012. Today, the online platform allows everyone to share videos, images ... and to communicate, to exchange with his friends.
On top of that, it turns out to have become an integral part of the media strategy of companies that use Facebook to generate Users, create branding and engage with their community through their own Facebook page.
Instagram of the contraction of the English terms “Instant” and “Telegram”:
Originally, the network was called Burbn in reference to creator Kévin Systrom's attraction to bourbon;).
Originally, a beautiful story, "American" ...
19 months before the takeover of the giant Facebook, two friends decide to create Instagram after a vacation where the girlfriend of one of the founders asks him to improve the basic application by making his vacation photos more beautiful so that they can share them with his friends.
19 months later, the free app had nearly 30 million photo-loving users. With the Android version, iPad and the effect of the takeover of Facebook, the number of users rose to 40 million after.
The Instagram social network allows you to share photos enhanced by “filters”. The application makes it easy to retouch photos with pre-configured filters of all kinds, such as vintage, and then share them on social networks. You can also add a caption to your Instagram photos to stand out. Instagram is all about the visual, beautiful and designer aspect of our daily lives by allowing us to embellish it with different filters and by allowing us instant editing. Like the success of Pinterest, Instagram showcases images and photos. This confirms the tendency of image dominance over words.
Instagram is like Facebook, and has become a real lever for brands, especially with the arrival of the phenomenon of influencers who guide the social network.
Facebook Instagram
Why Facebook bought Instagram for $ 1 billion?Facebook, the leader in social networks, bought the Instagram app in 2012 for a whopping $ 1 billion when the company only had 15 employees and generated very little income.
Marck Zuckerberg made the decision to buy the Instagram firm only 2 years after its launch.
So why did the famous Facebook creator bet on Instagram? And after a few years, did he bet on the right horse with this strategic choice?
Social media is an integral part of many people's daily lives today, with nearly 3.4 billion of us using social media. Facebook is still the one generating the most active users (2.234 billion), ahead of YouTube, Whatsapp, Mensenger AND Instagram (1 billion in 2019). The three big networks of Facebook (itself, Whatsapp, Instagram) are therefore in the leading group of favorite networks, which leaves us to think that this takeover has been beneficial for big business ...
Let us look at us and understand this redemption together, let's go!
But then, what are the reasons for this takeover?
The history, the functions of the two social networksFacebook, from “photo album”:
The social network was created at Harvard, originally, only students from this university could register and therefore share their photos. Subsequently, Facebook opened up to other universities and finally to the whole world in 2012. Today, the online platform allows everyone to share videos, images ... and to communicate, to exchange with his friends.
On top of that, it turns out to have become an integral part of the media strategy of companies that use Facebook to generate Users, create branding and engage with their community through their own Facebook page.
Instagram of the contraction of the English terms “Instant” and “Telegram”:
Originally, the network was called Burbn in reference to creator Kévin Systrom's attraction to bourbon;).
Originally, a beautiful story, "American" ...
19 months before the takeover of the giant Facebook, two friends decide to create Instagram after a vacation where the girlfriend of one of the founders asks him to improve the basic application by making his vacation photos more beautiful so that they can share them with his friends.
19 months later, the free app had nearly 30 million photo-loving users. With the Android version, iPad and the effect of the takeover of Facebook, the number of users rose to 40 million after.
The Instagram social network allows you to share photos enhanced by “filters”. The application makes it easy to retouch photos with pre-configured filters of all kinds, such as vintage, and then share them on social networks. You can also add a caption to your Instagram photos to stand out. Instagram is all about the visual, beautiful and designer aspect of our daily lives by allowing us to embellish it with different filters and by allowing us instant editing. Like the success of Pinterest, Instagram showcases images and photos. This confirms the tendency of image dominance over words.
Instagram is like Facebook, and has become a real lever for brands, especially with the arrival of the phenomenon of influencers who guide the social network.
The user base:
The first reason for the takeover of Instagram by Facebook was driven by the platform's user base. In fact, Instagram had managed to acquire nearly 30 million mobile users. Mark Zuckerberg anticipated it: the massive arrival of mobile as a primary medium. The preferred medium for surfing the Internet today is the cell phone. With the help of Instagram, Facebook was able to reposition itself in this sector and assert its place.
The stock market entry:
At the time of Instagram's takeover, Facebook was preparing to go public and take a risky bet. By acquiring Instagram, an unexpectedly competing network, attention was drawn to Facebook and indirectly created more value for it.The network’s IPO raised $ 16 billion. Since its IPO, a multiplication of more than 5% has been noted for its market capitalization.
Facebook's growth is therefore in good shape despite a significant stock market crash of -18.96% in July 2018.
The competition:
Social networks are ubiquitous today and all have very distinct functionalities but one thing in common: developing social interactions with whomever you want, at any time.Facebook still faces more and more competitors (Twitter, Pinterest, Tiktok, Snapchat, etc.).
0 comments:
Post a Comment