Is Instagram part of Facebook
Back then, the multibillion dollar acquisition was risky, and many criticized Facebook for spending so much on a 13-person company with an app that only allowed photos to be shared… Today, no one questions this bold choice and Instagram is estimated to be worth $ 102 billion - ten times more than its purchase value.
Facebook has just unveiled its new logo which will soon be shared by all of its apps, including WhatsApp and Instagram. The group is taking another step towards bringing its various services together. The new logo is presented in different colors that change depending on the application: blue for Facebook, green for WhatsApp and red for Instagram.
In its defense, Instagram is nowhere near as many users as Facebook. If Instagram has 800 million monthly active users and manages to rise to the third most popular social media spot, more effort will be needed to reach Facebook’s approximately 2 billion monthly users. Why bother? Wouldn't it be better to focus your marketing campaigns on Facebook, so as to reach twice as many people?
Well no. Because, as we'll explain in this article, it's not about quantity, it's about quality. Businesses targeting a young audience (under 30) may well reap more profit on Instagram than on Facebook, for equal amounts invested, especially in fashion, beauty and even architecture.
In fact, we will see in this article how to adapt your marketing strategy to optimize your efforts on both platforms. But let's first see how a relatively smaller channel can make bigger waves. It's all in DNA, which, in the case of social media, is in algorithms.
Instagram algorithm
Commitment. The number of hearts and comments on each post.Relevance. Is the genre of the post relevant to the user in question?
Relations. Posts from accounts with which the user interacts most often take priority.
Time. The most recent publications have priority.
Profile search. Posts from accounts that the user searches for most often take priority.
Direct shares. Posts from accounts the user is sharing content from are prioritized, and posts from the person receiving the share are also prioritized.
Time spent on each post. The time spent looking at a post (without scrolling).
Instagram versus Facebook: marketing effectiveness
-Now that you've seen what happens backstage, let's see what happens backstage.
In short, Instagram is more effective when it comes to direct marketing: engaging customers, increasing recognition, showcasing new products / services, doing brand comparisons, as well as for influencers. In addition, Instagram is mainly used by those under the age of thirty and even teenagers.
Facebook on the other hand, offers more visibility with older groups, as long as you go through paid advertising. It should also be noted that Facebook makes it easier to redirect users to third-party sites (an online store, for example). Instagram prohibits sharing of links in posts and comments and apart from the link that may appear on the account description, users will have to go through several steps to get to a third-party site. So it’s more difficult to generate traffic through this.
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