What is the future for Instagram
Let's imagine what Instagram will be like in the near future. Based on our experience, let's predict how this social network will change.
1. More videos, less photos
If we imagine that social networks have some levels of development then photos in Instagram have been the first level and videos are the second.In Instagram it is considered that in the nearest years up to 75% of the content of the network will be videos. Users have taken a liking to short videos and their numbers will continue to increase.
2. Tools for streamers and video bloggers
It seems to us that Instagram will struggle for the trend of video blogging. The social network will begin to “siphon” the best bloggers from Youtube and Periscope.Instagram will create special tools for them: monetization for transmissions, advanced analytics for videos, various advertising opportunities.
3. More integrated advertising
Instagram is experimenting with advertising opportunities. It is assumed that the network will contain more miscellaneous advertising.Banner ads between photos in the Gallery.
Advertising in the comments.
Advertising in Stories.
The power and quality of brand promotion in Instagram will equal or exceed that of Facebook.
4. Trade platform
We have already seen Instagram’s first steps towards the commerce platform. The other steps will follow.We imagine that in 3-4 years the base of Instagram will appear the full market. A new section for stores will be opened. You put a like under a new gadget and we send it to you with a courier.
5. Separation of applications
It is believed that Instagram will follow Facebook's lead and begin to separate apps.Separate applications for Stories, for communication through private messages, for market, streaming etc. will appear. Maybe in a few years we will have a few Instagrams: one for photos, one for videos, yet another for live feeds.
6. Knowledge and communication
Another niche that Instagram can occupy is communication.Instagram can build the knowledge service on the basis of geotags and mutual likes. If the partners like each other's photos, the social network will offer to make a date. And for those who like to talk there will be the chat.
7. Integration with Facebook
We imagine that the social network will strengthen its integration with Facebook. Comments and likes under Instagram reposts on Facebook will be returned automatically. Instagram's private message will also be sent to Facebook before the first read.It's possible that the algorithmic feeds of Instagram and Facebook will influence each other. If you put a lot of likes under posts in Instagram then Facebook will show that user's posts in the feed more often.
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