What gender uses Instagram the most
Among all the photo and video sharing applications, Instagram has quickly established itself in the landscape. Known in particular for its filters, the app was launched on October 6, 2010, and was named "App of the Year" by Apple in 2011. The following year, the social network was bought by the Facebook group. Nine years after its creation, Instagram claims impressive statistics. Find out on this page all Instagram figures and data, which are regularly updated.
Instagram key figures
1 billion monthly active users in 2019 (MAU).500 million daily active users in 2019 (DAU).
11% of Instagram's audience is domiciled in the United States.
Instagram is part of the very closed circle of social networks used by more than a billion people every month. Also note: around the world, more than 500 million people access Instagram every day.
All Instagram statistics
Find all the statistics of Instagram, the profile of its users and their uses.Over 500 million accounts use Instagram Stories every day.
Over 50 billion photos have been shared on Instagram since its launch in 2010
Over 100 million photos and videos are posted daily on Instagram
Instagrammers spend an average of 15 minutes on the platform per day
4.2 billion likes are counted every day
52% of Instagrammers are men, 48% are women
31% of Internet users between 18 and 24 and 32% of those between 25 and 34 use Instagram
63% of Instagram users use it every day
60% of Instagram users say they discover new products through social media
Over 200 million Instagrammers visit at least one brand profile every day
Instagram has 25 million brand accounts and over 500,000 active influencers
90% of accounts follow a business on Instagram
130 million Instagram accounts tap a shopping post each month to learn more about a product
25 million businesses have an Instagram account
1/3 of the most viewed Stories are from brands
68% of Millennials watch Stories on Instagram (vs. 49% on Snapchat and 44% on Facebook)
50% of Instagram users use the Explore tab to find new content every month
Posts mentioning geolocation get 79% more engagements
Posts with video have twice the engagement of photos
Photos with a face (not just selfies) have 38% more likes
7 out of 10 hashtags are sponsored on Instagram
The most used filter in stories is the one with the heart-shaped eyes
Tutorial videos are the most popular format on Instagram
The social network's Instagram account has the most followers worldwide with 311.82 million subscribers, ahead of footballer Cristiano Ronaldo (181.82 million) and singer Ariana Grande (163.46 million). Football, song and film stars dominate the top 10 most popular profiles on Instagram in September 2019.
Top 10 countries that use Instagram the most in the world
USA: 120 million usersIndia: 88 million users
Brazil: 82 million users
Indonesia: 64 million users
Russia: 46 million users
Turkey: 39 million users
Japan: 31 million users
Mexico: 26 million users
United Kingdom: 25 million users
Germany: 22 million users
The 10 most used hashtags on Instagram
#Love (1.2 billion posts)#Instagood (728 million posts)
#Photooftheday (over 490 million posts)
#Fashion (475 million posts)
#Beautiful (456 million posts)
#Happy (424 million posts)
# Like4like (413 million posts)
#Picoftheday (373 million posts)
#Art (334 million posts)
#Photography (215 million posts)
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