How much money does 1 million Instagram followers make?
instagram-income Instagram is a very easy-to-use social network focused on photography and video. Like any network of this type, it allows and encourages the development of exchanges between the owner of an account and his subscribers.
Users can very easily comment on posted photos and show their interest with likes. I
Posting on Instagram is very instinctive, and instantaneous. As soon as you do so, your subscribers immediately receive a notification: they are immediately informed of your activity. It is therefore a means of communication with enormous potential, as it can quickly reach a very large number of people.
Unlike Facebook or Twitter, Instagram users cannot natively share content there. This can only be done with third-party applications. The network does not favor external links, since these are inactive once posted.
No doubt it is for these two reasons that Instagram's audience is much more engaged than that of other networks. Members really come here out of interest in the tracked pages, not to advertise or track.
A "crazy" financial potential
Instagram’s numbers are inspiring. In fact, in June 2018, there were more than a billion users worldwide, and more than 12 million in France alone.
Advertisers, well aware of the power and reach of the tool, can pay Instagram influencers to advertise.
Be aware that the largest Instagram accounts can reach staggering numbers. Simply put, the number one Instagram account by number of followers is ... Instagram, with over 250 million followers. It is followed by that of Selena Gomez, then Christiano Ronaldo who have 144 and 142 million respectively, according to October 2018 figures.
Instagram is a must for brands
It is evident that social media influencers have become indispensable for branding campaigns, especially influencers on Instagram.You know, the days of Facebook's monopoly and supremacy are over. These days, if you want to be fully visible on the Internet, your storefront must display other social networks alongside the one created by Mark Zuckerberg. Among the essentials, let us quote Twitter, Snapchat but also and especially Instagram.
Influencer marketing is fast becoming a key strategy for promoting a business or products on Instagram. Growth was significant in 2018 with the collaboration of micro-influencers, which yielded great results for businesses.
How much do Instagrammers earn?
Football stars can, in addition to their staggering salaries, make a good income only with their Instagram account.These global stars can charge a staggering amount for a post on Instagram:
Ronaldo, who has 142 million followers, earns around $ 750,000 per post.
Neymar comes in second with an income of $ 600,000 per post.
Messi, he earns "only" $ 500,000 per publication.
What brands say influencers pay
On average, what businesses pay for sponsored posts on Instagram:
2/3 pay less than $ 250 per post,
23% pay $ 250 and $ 1,000.
How do I price an Instagram post?
Many digital marketers adhere to the rule of $ 100 per 10,000 followers, but only as a starting point for their calculation.
From there, you can adjust and take other factors into consideration, such as:
the engagement rate,
the client's budget,
the duration of the campaign,
other specificities of the partnership.
Partnership with major Instagram influencers (100,000 followers and more)
More and more businesses partnering with Instagram influencers in 2018.
Businesses are realizing that through influencers on Instagram, they can target a much more engaged audience. The other media, despite their sometimes exorbitant prices, cannot have the same repercussions for an investment which remains reasonable.
Some Instagram pricing
1-. A lifestyle blogger with 118,000 followers and an engagement rate of 2.5% and another lifestyle blogger with 170,000 followers and an engagement rate of 4.5% are asking $ 1,000 per post on Instagram.2-. A blogger and travel photographer with 108,000 followers and an engagement rate of 9.2% said content creation is happening at a similar rate, at the same price:
$ 1,000 per Instagram post
$ 1,200 per Instagram post + blog post
$ 200 per Instagram Story
$ 2000- $ 5000 for a 60 second product video
A rate of $ 1,000 appears to be the average price per Instagram post among the top influencers with 100,000 followers, offering varying rates for additional services as needed by the business.
What about micro-influencers (between 10,000 and 100,000 followers)?
A fashion blogger with 80,000 followers and a 7.1% engagement rate makes the following claims:
Simple Instagram Post: 1 for $ 300, or 2 for 500
Posting on all platforms (Instagram, Twitter, Facebook, Blog): 400
A health and nutrition blogger with 30,000 followers and a 7.3% engagement rate has similar prices.
The prices vary according to the services. Services offered include modeling, blogging, art direction and social media consulting.
What brands buy from an Instagram influencer
Regardless of the size of your audience, if a brand asks you to create content for them, you really have to ask yourself what value that represents to the brand.In the past, marketers were used to working with:
paying teams of photographers,
creative directors,
producers,
to develop their digital campaigns.
Instagram influencers don't just get paid for their follow-up or engagement rate, but also for their ideas and content creation. Influencers have become professionals in designing, filming and executing mini-campaigns for brands and should be paid accordingly.
Build a press kit
Instagram influencers need to prepare their press kit and start planning their long-term income. They must see themselves as a business from the start of their activity.
It is preferable to present its prices to potential partners via a press kit. This is always the simplest approach when it comes to brand partnerships. Each party knows what they will get as well as the services offered and the type of content created.
Press kits and contracts are an important part of setting the expectations and requirements of a campaign. They should be included in all influencer marketing agreements, just like any other business partnership.
Setting clear guidelines and goals from the start is key.
The influencer can help the brand establish its strategy on InstagramWhat are you trying to achieve by collaborating with an influencer?
Are you looking to build brand awareness, gain social followers, or are you looking for direct selling?
What are you looking for in the Instagram influencer audience as a result of your partnership. Are you looking to gain followers? To increase the sales ? Develop brand awareness?
are all questions to which the brand you are going to work must answer.
Defining clear objectives for the partnership between the brand and the influencer is essential upstream of any other approach. Establishing clear Instagram marketing goals will guide initial planning decisions about running campaigns based on short-term partnerships (e.g. three Instagram posts on a new product) or long-term contracts that specify the expected results over a long period of time.
What ROI can you bring to the brand?
While it may seem risky for a brand to invest in influencer marketing at first, it's important to consider exactly what they're paying for and, more importantly, to measure results.Marketing managers are under tremendous pressure to prove to their leadership teams not only the typical engagement metrics you'd expect in any campaign (impressions, engagements, etc.) but also business metrics (sales, leads, etc.) .
Some of the most common performance metrics you can use for your partner to measure the impact of your influencer marketing are:
Engagement rate: likes, comments, actions
Brand sentiment: how people talk about your brand
Traffic: customers visiting your website
Sales: conversions and revenue generated
Businesses need to have conversion tracking systems in place to attribute any deeper and meaningful metrics to show (beyond eyes and engagement) while viewing campaigns holistically.
What about you, can you make money with Instagram?
These numbers are giddy, but you too can create income at your level with Instagram. For this, the sinews of war is visibility, as always on social networks.Start by creating a coherent, relevant account (do not scatter all over the place, choose a theme and stick to it), with a charter that is both editorial and graphic.
Choose an impactful and effective name, fill in all the information in your account as best and as pleasant as possible.
Be active, responsive, take a genuine interest in the opinions of your subscribers, and post quality content.
You can include your Instagram account in a larger marketing campaign, including other networks: bring them the same quality, and create regular links and exchanges between them.
Once you start to acquire a certain audience, a priori qualified, you can consider partnerships with brands.
Like the content of those you like, related to your account, and offer them a collaboration.
There are several ways you can make money on Instagram:
through affiliation: you receive part of the profits from the sale of products you have promoted,
by sponsorship: you publish a post sponsored by a brand, which pays you in exchange for the audience reached), but also by selling your own photos, products or services.
You will not immediately earn as much as Christiano Ronaldo, but with hard work and patience you will see your income gradually increase. A good way to measure and speed up your progress is to analyze your account using data called "metrics". This data allows you to fully understand the sales effectiveness of your posts on Instagram.
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