What is not allowed on Instagram
This compilation of 20 little-known Instagram tips aims to help both new and experienced users to get acquainted with the platform. Indeed, being successful on Instagram presupposes knowing its relevant features.
Everyone will find useful features in this list, from the recruiter wanting to promote the culture of his company, to the e-commerce marketer wishing to develop the image of a brand, through the individual user wishing to develop his presence on this network.
Note: Before you start, make sure you are using the latest version of the app for optimal Instagram operation. It's also important to be up to date on how to post on Instagram.
1 - Maximize the reach of posts with hashtags
It is essential to use hashtags to increase the visibility of posts on Instagram. These hashtags are placed in the captions of photos or videos, or in biographies. They must be relevant to the type of publication. There are four categories:Popular hashtags, widely used by the community and, for this reason, likely to increase the reach of posts. For example: #love, #fashion, #happy, #family, #travel, #nofilter, or just #instagram.
Specific hashtags, specific to an activity (#travel, #food, #videogames), to a community (#agentsimmobiliers, #geeks) or to niche audiences (#mangerbio, #passionvoyage, #monchat).
Brand hashtags that use the names of companies or brands (#nike, #LG), or even a slogan (#HaveaBreak for KitKat).
Banned hashtags, which refer to terms banned by Instagram and whose use may negatively impact the visibility of a publication. For example: #kissing or #babe.
2 - Determine the right time to post on Instagram
One of the keys to being successful on Instagram from a marketing perspective is figuring out the best time to upload posts. The right time allows you to gain visibility and engage a greater number of subscribers, which helps to improve the positioning of a publication in the feed and to achieve the set business objective (redirecting audiences to a website , increase the conversion rate for example).The functioning of Instagram is indeed based on an algorithm that distributes the publications according to the interest they arouse and the engagement they generate. The more a post is viewed, the more likely it is to appear in the subscriber feed. Chronological order is no longer a priority criterion, but the “freshest” content is also what makes users react.
There is a consensus on the best times to post on Instagram in order to optimize content effectiveness, namely:
Monday and Thursday;
from 9 a.m. to 11 a.m.
Be careful, because these generic indications do not take into account the particularities of each company. The right time to post on Instagram depends on the activity and the type of target audience. To determine this, it is essential to carry out a battery of tests. Without forgetting to offer quality content, relevant to subscribers.
3 - Use Instagram Stories
On Instagram, there are “classic” posts and Stories, narrative and interactive tools that have a limited lifespan (24 hours). Many professionals use these Stories to increase their visibility and increase engagement. But succeeding on Instagram through this tool requires mastering some good practices:use Instagram's many options to improve the quality and visibility of Stories (hashtags, location stickers, animated GIFs, text effects, among others);
create Stories around interactive media (such as quizzes or surveys) to generate more engagement;
meet specific needs using Stories in the form of concise tutorials;
integrate Instagram Shopping into an e-commerce site to illustrate Stories with tags referring to specific products.
4 - Post GIFs to Instagram
GIFs are fun, viral content capable of maximizing the reach of a post. They take the form of very short videos (a few seconds at most) intended to illustrate an emotion, an idea or a statement. One of the most popular Instagram tricks is to embed animated GIFs into posts to increase their visibility and user engagement.To post a GIF on Instagram, you must first get your hands on the one that expresses the idea, emotion or desired statement. Three possibilities:
create a GIF from scratch thanks to a dedicated application like ImgPlay or GIF Maker.
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