Can I promote my Instagram page
Instagram is a powerful tool for increasing the visibility of a business. Big brands as well as influencers have understood this well. More and more companies are integrating Instagram into their Digital Marketing and community management strategy. More than a simple acquisition of followers, it is about building here, it is about building its brand image through a qualified and loyal community.Your goal and your niche
So as not to disperse and lose the benefits of a good strategyIf you want to promote your business on Instagram, you have to do it for a specific, predefined purpose. You can then build your Instagram marketing strategy around this goal.
Visitors to your profile should know exactly what you are talking to them about. For example, if you sell organic products, you can focus your communication on the benefits of organic, or even “better consumption”.
Your goal can be summed up in one question: What message do you want to convey to your customers / prospects through the image conveyed, and the communication used on Instagram?
Hashtags
The great classic for organic visibility#Hashtags are a powerful tool to increase your visibility on Instagram, without spending a dime on advertising. However, you have to know how to use them.
When a user performs a hashtag search on Instagram, the results are displayed in two ways:
• The 9 posts with the highest potential according to Instagram's algorithm appear first. In other words, those that generate the most qualified engagement. These are not necessarily the posts with the most likes or the most comments. For example, a photo that only has a few feedbacks might appear first because among those feedback is an important influencer.
• Then, the most recent publications are simply displayed.
The trick is not to position yourself on the most competitive hashtags. In fact, on a heavily used hashtag, your post may only appear on the first page for a few minutes.
When you select a hashtag for your post (by typing # then the chosen best keyword), Instagram displays the number of existing posts on that same keyword.
So, avoid overly general hashtags with millions of posts, like for example #cat, #kitchen, #marketing, etc. Aim for targeted hashtags, such as longer "niche" keywords.
If we take the example of the keyword "marketing", we can target "marketingonline", "marketingstrategy" or "marketingagency". You can also create your own hashtag that your community can then use when posting photos or videos related to your business: #yourreason.
Bet on storytelling, the art of history
Your photos must tell a story
The goal here is not to add 2000 word text to the description of your photo. The goal is for your photo (or video) to tell a story!
Contrary to popular belief, photos and videos on Instagram don't have to be perfect to go viral. They need to arouse an emotion, to tell a story, to convey a clear message. One of the tricks that work the best, especially for products, is to stage what you are selling.
For example, if you are marketing food products, photograph a dish made with those foods. If you market gardening tools, photograph someone using them in everyday life.
If you sell a service, it's the same thing to do , stage what this service does for one of its users. For example, if you offer a carpooling service, you can feature people traveling together.
Post videos
The most efficient medium on the web
Video remains the most searched and viewed medium for Internet users, and not only on YouTube. Although Instagram started out as the realm of photography, video is still the most effective way to boost your business’s image on social media.
What could be better than a video to show all the aspects of your product / service in a concrete way? Ditto for conveying a specific message, informing people about the use of a product or service and so on.
The only constraint lies in the fact that on Instagram, all the videos are in (very) short format, with a maximum of 20 seconds in principle. It is, however, possible to stream longer videos, but avoid exceeding the minute.
The great story boom
Simple, fast, efficient!Do you know the stories that can be found on Facebook and Instagram in particular? It is either a very short video (about 8 seconds) or a slideshow of several photos or images. They have enjoyed growing success since their launch in 2016.
Stories make it possible to display a format that is very short, quick and easy for the consumer to understand. They are highlighted by appearing directly at the top of your profile, just under your business name. Visibility is therefore maximum!
You can use them for a special promotion, for the launch of a new product / service, or just to tell your business story. Used wisely, stories are a very powerful tool for increasing your visibility and branding.
Visual quotes
In line with effective storytelling
Visual quotes are also widely used by community managers to gain visibility. These are sentences inserted into an image, usually a photo or a simple solid background.
These quotes, sometimes funny, sometimes inspiring, sometimes both, arouse a strong commitment and are very shared by Internet users. They should of course be related to your business and what you are selling.
For example, if you offer marketing trainings to companies, you can use inspirational quotes on personal development. As another example, if you are marketing entertainment products, humorous quotes are likely to be appreciated by your community.
Visual quotes are very effective in uniting your community. They make it easier for people to identify with your brand, the message it conveys, and therefore the products / services you offer.
Partnerships with influencers
Don't underestimate the "small" accountsInstagram influencer has become a real job for some people. Brands are increasingly using these users who have also built a solid community around their favorite theme.
When an influencer promotes a product / service, it more easily triggers the act of buying among his followers. Influencers are so successful today that there are now agencies that put them in touch with brands.
Without getting there, it is also possible to call on influencers who are certainly “smaller”, but who will have a significant impact because their community will be more engaged.
Little by little, this can allow you to increase your visibility without ruining your budget. Better yet, by promoting a product or service that you are selling, you will have a much higher return on investment than with traditional advertising campaigns.
So, don't hesitate to contact the "small" influencers, who have between 50,000 and 500,000 followers. The prices and types of partnerships are not fixed, they can be negotiated, especially during a first contact, and even more if it is a "new" influencer.
Engage your subscribers
To engage your community even moreThe more active and engaged your community is, the more visibility you will have on Instagram. So, when you start to have a fairly large community, don't hesitate to engage your subscribers in your content.
For example, you can organize a photo contest, offering them to send you photos of them using your product. A draw (or the most successful photo) may determine one or more winners.
It is a technique that can effectively promote your business. Indeed, it will also encourage participants to identify their friends so that they too can participate in your contest.
There are lots of other ways to engage your followers. Be creative, the goal being to ask them to take a simple action (vote for content, respond to a short survey, etc.) that will optimize your visibility and reputation.
Be active and regular
So that your subscribers don't forget youNo need to post 15 pieces of content per day to be visible and present on Instagram. The secret lies above all in your regularity. From the start, set a regular publication rate that is achievable and respectable over time.
Establish an editorial calendar, and schedule your publications in advance if necessary (many tools exist, such as Hootsuite or Buffer for example). Whether you post three times a day or once a week it doesn't matter, as long as you stick to it.
You can even let your subscribers know when they are published. They'll know exactly when to expect to hear from your business. You will stay in their memory now, during, and after!
To promote your business on Instagram, with little or no budget, the possibilities are numerous and the tools varied. However, with a well-defined goal and a coherent strategy built on the long term, you will achieve solid and lasting and good results.
You will be able to build a real community, loyal and engaged, which will definitely register your brand in the digital landscape.
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