How does advertising on Instagram work?
THE GLOSSARY OF INFLUENCE MARKETING
Thinking of launching an influencer marketing campaign? How to create the conditions of trust and then success between the brand, partner, influencers? Speaking the same language! This is exactly why we set out to make this Glossary of Influence Marketing. From the "influencer capsule collection" to "KPI" through "influencer fit"Instagram Marketing- How Does Instagram Advertising Work? - May 14, 2019How does Instagram advertising work? MICKAEL DURAND MANAGER OF ONLINE PERFORMANCE, WEB AGENCY
Do you have a strong online presence? Are you on Google, Facebook, Twitter, LinkedIn? What about Instagram? If for some strange reason you are still not on Instagram, then this article is for you. We will show that it is very possible to benefit from good visibility on instagram, but also how to use it to its full potential ...
THE GLOSSARY OF INFLUENCE MARKETING
Influence Marketing Glossary Are you considering launching an influencer marketing campaign? How to create the conditions of trust and success between the brand, its partner, and influencers? Speaking the same language! This is exactly why we set out to create this Glossary of Influence Marketing. From the "influencer capsule collection" to "KPIs" and "influencer fit", discover more than 50 definitions around this powerful communication lever.Instagram is one of the most popular social networks around today. Admittedly, it is newer and has fewer users than Facebook for example. However, Instagram has several strengths, such as stories, a news feed and especially hashtags ...
The advertising interface has a variety of ad formats to choose from, allowing you to test the effectiveness of various formats. In terms of ROI, with Instagram, it is not uncommon to have a higher return on investment, compared to other social networks like LinkedIn, Twitter or Facebook.
Today, Instagram has over 800 million active users and the number continues to grow.
And you'll tell me, how can my small business still have visibility with so many people?
With Instagram advertising, you will be able to benefit from good visibility. The system offers this type of format: images and videos. Instagram ads allow for a wide range of personalization.
WHAT IS INSTAGRAM ADVERTISING?
By paying for advertising on Instagram you can display sponsored content and therefore deliver your ads to a larger and more targeted audience. Instagram advertising is primarily used to increase brand visibility, although it can also be used to present your new products and services, increase your website traffic, gain new prospects ...Instagram is very image-based, so you'll want to avoid ads with too much text. You will need to use images and videos, but you can add some text to go along with it.
Once your doubts are cleared, advertise on Instagram. The results are there. In March 2017, there were over 120 million users who visited a website through Instagram. About 60% of Internet users say they discover new products on Instagram and 75% of users have already taken an action following an ad.
As you can see, Instagram ads are very similar to Facebook ads. Spending money will increase the visibility of your brand.
IS ADVERTISING ON INSTAGRAM RIGHT FOR YOUR BUSINESS?
Who are Instagram users? Is there room for all types of businesses?Instagram has a fairly young audience, the majority of users are between 18 and 29 (55%), then between 30 and 49 (28%). Users who are between 50 and 64 years old represent only 11% and 4% for those who are over 65 years old.
There is also the fact that 32% of users live in urban areas, 28% in the suburbs and 18% in rural areas. In addition, there are on average more women than men, although the gap is small.
Even if all the criteria listed above do not correspond to your activity, Instagram is still an opportunity for your business. For example, Facebook started out with a very young population. Since then, she is much older. Instagram will follow the same movement. And even if you only hit the 4%, that is to say the over 65s, it still remains a more than important target.
Like most other social networks, you can choose your target very precisely whether it is with age, gender , location, behavior, interests ... You can create a personalized audience and publish your ads on a list of prospects.
Instagram is related to Facebook and they both use the same demographics to post ads.
If your business is in the field of visual communication, creative, catering, or has a craft activity ... go for it! Advertising on Instagram will have a strong impact on your audience.
HOW MUCH ARE INSTAGRAM ADS?
There are several criteria that will determine the price of advertising, these criteria have not been disclosed. Everything is calculated with the CPC, which is the cost per click or the CPM for the cost per impression. Prices will fluctuate depending on the auction.Andrew Tate of AdEspresso explains that the factors that will influence the price of your advertising are numerous such as the size of your audience, the number of comments ... Recently, AdEspresso found that in 2017 the average CPC was worth 0.70 dollars and could go up to $ 0.80. The amount constantly varies because of the auction, the number of competitors, the date, and finally the audience ...
It's not uncommon for ads on Instagram to convert more than ads on other ad networks. However, the cost is slightly higher than the price of ads on Facebook . The price difference can be explained by the possibility of higher targeting.
But remember that you are in control of your budget at all times and how it is going to be spent, you can cut your ads at any time. You can opt for the daily budget to set a maximum limit per day, or manage your campaigns with an overall budget that should not be exceeded. You decide when your ads will run and for what period.
Use the delivery schedule to spread your ads out over a specific time period. Choose the right broadcast times to maximize audiences.
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