Does promoting on Instagram cost money?
Business: Through a few figures, the influence.co platform shows that influencers on Instagram are more and more in demand and are also more and more expensive. To optimize an influencer operation on social networks, you have to know how to put the price on it, and the top of the ranking is occupied by fashion, photography, cooking, animals and fitness.
Until a few years ago, social networks were an affordable way to reach new customers, gain notoriety and engagement. Today things have changed and they are real advertising channels with rather expensive marketing campaigns and operations. The social network Instagram has experienced strong development in recent months. Now engagement is declining and the costs of social marketing are increasing. The promotion of a brand, a product, a service or even a destination goes through those we call influencers. These bloggers, ambassadors, experts… represent an important lever with specific communities, even true niches.
Influencer marketing has enabled users with high profile to put their work to work for businesses to create not only engagement, but sales as well. Influencers have made themselves indispensable and, on the Instagram platform, the cost of influencing is exploding.
According to influence.co, the average price per post by an influencer is around $ 300. Finally, this amount can vary considerably depending on the influencer chosen and the target community. As the study shows, fashion costs the most at $ 434 per sponsored post, followed by the photo at $ 385, and cooking at $ 326. Music ($ 201) and lifestyle ($ 172) posts cost less on average.
In terms of audience, fashion and fitness have the most followers, with averages of 141,563 and 131,625 respectively.
On the influencer side, it seems that men are more expensive than women, but overall, the most influential people - that is, with more than 100,000 followers - can earn almost $ 800 per post. . On another level, influencers with 1,000 followers can get $ 100 for a sponsored post.
An important point raised by influence.co, popularity and engagement have opposite effects. People with fewer followers are generally more engaged with their audience.
Audience is important to a brand, but the quality of the message is paramount. To be influential or to remain influential, the number of followers matters, but it's not the only parameter to consider. To be effective, both with the public and with professionals, authenticity and style come first. For photography, you have to find the rare pearl and offer quality images.
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