What should I be careful of on Instagram
Until now, Instagram offered few features for business use. But the platform is now seeking to attract companies by offering, since August 2016, the business profile.
1 # Convert your “personal” instagram profile into a “business” profile
Instagram-7-tips-business accountThis function is recent and free, (August 2016 for France) will allow you to have access to various additional functionalities such as statistics on your publications, the integration of contact data, and to be able to sponsor your publications directly in the application. If we click on "contact", we will have direct access to call you, send you an e-mail or a private message (if you have chosen to fill in these fields).
2 # Take care of your profile and your presentation bio on Instagram
Your profile pictureIt allows you to give a first idea of who you are. This photo will be different depending on whether you are a brand (logo) or a person (portrait).
Your account name
It should be attractive and consistent with the universe of your profile. Your account name should be different from your last name.
The website and link
Do not forget to inform your website. This is the only clickable link on Instagram. It will also be interesting to keep it alive by updating it regularly, in order to send your subscribers to a specific page on your website.
3 # Choose your Instagram universe
Instagram-7-tips- universeExamples of the #eyecandy Instagram universe
Lifestyle, fashion, fitness, beauty, decoration, nature, travel, food,… you will have to choose a strong theme and stick to it. Because this is how you will retain your subscribers.
Give yourself time to ask yourself the right questions about the story you want to tell your followers. This will be the common thread of your profile and the reason why we follow you.
4 # Choose your visual theme
Take pretty picturesIn order to make the profile attractive you will have to post pretty photos… It seems to go without saying, but you will see that in use, especially when starting out, it is not that simple… don't forget that photography is an art ...
—Here are 5 basic rules to know -
Use recurring visual elements and details: shape, graphic pattern, etc.
The rule of thirds (+ link)
Take care of the framing
Use the light
Take care of the background
You will surely have to do several tests ...
5 # Text and Instagram
HashtagsInstagram-7-tips- the top hashtags
Top Hashtags - Source: WebsiteBuilder
They allow you to categorize your photos and reference them in Instagram. Using them helps highlight photos containing the words preceded by a hashtag when searching for that word. Then the instagramer will surely be tempted to discover your account and subscribe to it, thus creating new engagements.
Be careful to use them in moderation. There really isn't a rule of thumb as to how they are used, except that you can add up to 30, which is by the way a bit a lot!
So feel free to use some if they match your publication and target audience; however, be careful not to drown your text under hashtags. The relevance of their number will therefore depend on the context in which you find yourself.
6 # interact with your community
Interact on InstagramThis is the very principle of the social network. So we take the time to respond to all comments, it helps to enhance our followers. Do not neglect any, even the most unpleasant ...
Show behind the scenes
Man is curious by nature. Showing off a little of what's going on behind the scenes makes your followers feel closer to you. It is also a mark of trust that you place in them.
7 # Plan and schedule your feed
Planning allows you to work on the consistency of your account, because you anticipate the publication of your photos according to a publication schedule. Instagram does not (yet) offer a planning tool, but it does exist.Here are 3 tools to schedule your publications:
Hootsuit
Buffer
Later
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