Do you have to pay for WhatsApp 2020
WhatsApp Business: the marketing tool for SMEsFaced with containment measures, consumers around the world have turned massively to social networks to get information, keep in touch with their loved ones, communicate with brands ... Consequence: the use of these platforms has increased by 61 % (Kantar study)!
One of them in particular stands out: WhatsApp. Indeed, its attendance jumped 40%, the largest increase recorded among all social networks.
In addition, the application arouses particularly strong enthusiasm among young people aged 18 to 34, the preferred target of brands. So now is the perfect time to integrate this social network into your marketing strategy with WhatsApp Business!
What is WhatsApp Business?
WhatsApp Business is the professional counterpart of the famous WhatsApp instant messaging application. It was created in early 2018 to meet the needs of small and medium-sized businesses.The solution is completely free and easy to use. Accessible on mobile and on computer, via WhatsApp Web, it integrates useful features to develop your sales and bring you closer to your buyers. You can use it for your customer support, transactional communication, marketing campaigns, etc.
In August 2018, Facebook announced the launch of another tool this time dedicated to large companies: WhatsApp Business API. It allows sending a very large volume of messages and automating them. To use it, you will need technical support from an authorized vendor such as MessengerPeople or Lithium.
Why use WhatsApp Business?
1. To communicate with your customers
As we noted in our infographic on the 10 e-commerce trends 2020, 90% of consumers prefer to use messaging apps to communicate with brands (Hootsuite, 2019). However, according to a Buffer study conducted in 2019, 75% of them have not yet integrated them into their marketing strategy.There is therefore a real niche to take, especially since the French are more and more present on these platforms! WhatsApp Business can become an extension of your customer service, an additional point of contact that they will enjoy using.
During your discussions, do not hesitate to adopt a different tone from the one you use on your other channels: this is a very "personal" medium, on which you can create a close relationship with your customers. It is also the perfect place to collect quality feedback that will help you improve your customer satisfaction.
In addition, the application allows you to pre-record messages which you can then generate by typing a shortcut. This feature is very useful for quickly answering frequently asked questions and saving your customer advisers time.
2. To promote your offers
WhatsApp Business allows you to create groups of up to 256 people, and organize your chats with tags for easy finding. You can thus group your contacts according to their status (prospects, customers ...), the status of their order (in progress, paid ...), their loyalty, etc.Thanks to this customer segmentation, you will be able to conduct targeted marketing operations. For example, you can send discount coupons to your prospects, create a discussion with your most loyal customers to offer them exclusive products, organize contests ... Let your creativity run free!
Keep in mind that the message open rate on WhatsApp is 70% (DigitalDefynd), so this is a real business opportunity to explore.
How to get started on WhatsApp Business?
First, download the app from Google Play or the App Store. Once installed, we recommend that you enter your work phone number: you can continue to use WhatsApp on a personal basis on the same phone.
Choose the category corresponding to your business, then configure your WhatsApp Business profile by clicking on "Settings". You can change the following:
Your professional profile: it is in a way the "showcase" of your company. You can embed the photo of your choice, write a description, indicate your address, opening hours, website, contact information, etc.
Your catalog: this is where you can add the products you want to highlight on your WhatsApp profile.
Your short link: embed it on your site, your blog, your social networks, your emails ... to allow your customers to automatically start a WhatsApp chat with you when they click on it.
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